California Privacy Policy

California Consumer Privacy Policy

Your privacy is important to us.  This Consumer Privacy Policy (“Privacy Policy”) explains how we collect,  share, use, and protect your personal information through your online and offline interactions with us.

For California residents, this Privacy Policy is adopted in accordance with the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”), and the California Online Privacy Protection Act (“CalOPPA”), and the California Online Privacy Protection Act (“CalOPPA”), and any terms defined in the CCPA and CalOPPA have the same meaning when used in this Privacy Policy.   

As used in this Privacy Policy, “personal Information” means any information that identifies, relates to,  describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.   

Personal Information does not include: (i) publicly available information; (ii) deidentified or aggregated  consumer information; or (iii) personal information covered by certain sector‐specific privacy laws, including the Fair Credit Reporting Act (“FRCA”) and the Gramm‐Leach‐Bliley Act (“GLBA”). 

This Privacy Policy includes references and links to our other privacy policies which serve different purposes under various laws and regulations that apply to us. 

In the preceding 12‐months, we have collected the following categories of personal information (please note that some categories overlap):
Category Examples
A.  Identifiers A real name or alias; postal address; signature; home phone number or mobile phone number; bank account number, credit card number, debit card number, or other financial information; physical characteristics or description; email address; account name; Social Security number; driver's license number or state identification card number; passport number; or other similar identifiers.
B. Personal information categories described in Cal. Civ. Code § 1798.80(e) Signature; state identification card number; physical characteristics or description; insurance policy number; education; employment or employment history; bank account number, credit card number, debt card number, or any other financial information; or medical information or health insurance information.
C. Protected classification characteristics under state or federal law Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
D. Commercial information Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
E. Biometric information Facial recognition, fingerprints, iris or retina scans, keystroke, or other physical patterns.
F. Internet or other similar network activity Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
G. Geolocation data Physical location or movements. For example, city, state, country, and ZIP code associated with your IP address or derived through Wi‐ Fi triangulation; and, with your permission in accordance with your mobile device settings, and precise geolocation information from GPS‐based functionality on your mobile devices.
H. Sensory data Audio, electronic, visual or similar information collected on our monitoring and surveillance systems.
I. Professional or employment‐ related information. Current or past job history, performance evaluations, disciplinary records, workplace injury records, disability accommodations, and complaint records; Emergency contact information, such as the name, phone number, address and email address of another person in the context of having an emergency contact on file; Personal information necessary for us to collect and retain to administer benefits for you and another personal relating to you (e.g., your spouse, domestic partner, and dependents), such as their name, Social Security Number,
date of birth, telephone number, email, and address.
J. Non‐public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34
C.F.R. Part 99)).
Educational records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records
K. Inferences drawn from other personal information. Profile reflecting a person’s preference, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
L. Sensitive Personal Information. A consumer’s social security, driver’s license, state identification card, or passport number; A consumer’s account log‐in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; A consumer’s precise geolocation; A consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership; The contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication; A consumer’s genetic data; The processing of biometric information for the purpose of uniquely identifying a consumer; Personal information collected and analyzed concerning a consumer’s health; and Personal information collected and analyzed concerning a consumer’s sex life or sexual orientation.

We obtain the categories of personal information listed above from one or more of the following categories of sources:

     a.    From You or Your Authorized Agent
We may collect information directly from you or your authorized agent. For example, when you provide us your name and Social Security number to open an account and become a member. We also collect information indirectly from you or your authorized agent. For example, through information we collect from our members in the course of providing services to them.

     b.    From Our Website and Applications That You Access on Your Mobile Device
We collect certain information from your activity on our website and your use of applications on your mobile device. We may collect your IP address, device and advertising identifiers, browser type, operating system, Internet service provider (“ISP”), pages that you visit before and after visiting our website, the date and time of your visit, information about the links you click and pages you view on our website, and other standard server log information. We may also collect your mobile device’s GPS signal, or other information about nearby Wi‐Fi access points and cell towers.

                    i.    The Role of Cookies and Other Online Tracking Technologies
We, or our service providers, and other companies we work with may deploy and use cookies, web beacons, local shared objects and other tracking technologies for various purposes, such as fraud prevention and to promote our products and services to you. Some of these tracking tools may detect characteristics or settings of the specific device you use to access our online services.

“Cookies” are small amounts of data a website can send to a visitor’s web browser. They are often stored on the device you are using to help track your areas of interest. Cookies may also enable us or our service providers and other companies we work with to relate your use of our online services over time to customize your experience. Most web browsers allow you to adjust your browser settings to decline or delete cookies, but doing so may degrade your experience with our online services.

Clear GIFs, pixel tags or web beacons—which are typically one‐pixel, transparent images located on a webpage or in an email or other message—or similar technologies may be used on our sites and in some of our digital communications (such as email or other marketing messages). They may also be used when you are served advertisements, or you otherwise interact with advertisements outside of our online services. These are principally used to help recognize users, assess traffic patterns and measure site or campaign engagement.

Local Shared Objects, sometimes referred to as “flash cookies” may be stored on your hard drive using a media player or other software installed on your device. Local Shared Objects are similar to cookies in terms of their operation but may not be managed in your browser in the same way. For more information on managing Local Shared Objects with Adobe visit Adobe’s website at‐player/kb/disable‐local‐shared‐objects‐flash.html.

“First party” cookies are stored by the domain (website) you are vising directly. They allow the website’s owner to collect analytics data, remember language settings, and perform useful functions that help provide a good experience. “Third‐party” cookies are created by domains other than the one you are visiting directly, hence the name third‐party. They may be used for cross‐site tracking, retargeting and ad‐serving. We also believe that cookies fall into the following general categories:

  • Essential Cookies: These cookies are technically necessary to provide website functionality. They are a website’s basic form of memory, used to store the preferences selected by a user on a given site. As the name implies, they are essential to a website’s functionality and cannot be disabled by users. For example, an essential cookie may be used to prevent users from having to log in each time they visit a new page in the same session.
  • Performance and Function Cookies: These cookies are used to enhance the performance and functionality of a website, but are not essential to its use. However, without these cookies, certain functions (like videos) may become unavailable.
  • Analytics and Customization Cookies: Analytics and customization cookies track user activity, so that website owners can better understand how their site is being accessed and used.
  • Advertising Cookies: Advertising cookies are used to customize a user’s ad experience on a website. Using the data collected from these cookies, websites can prevent the same ad from appearing again and again, remember user ad preferences, and tailor which ads appear based on a user’s online activities.

                    ii.    Online Advertising & Online Behavioral Advertising
You will see advertisements when you use many of our online services. These advertisements may be for our own products or services (including pre‐screened offers of credit) or for products and services offered by third parties. Which advertisements you see is often determined using the information we or our affiliates, service providers and other companies that we work with have about you, including information about your relationships with us (e.g., types of accounts held, transactional information, location of banking activity). To that end, where permitted by applicable law, we may share with others the information we collect from and about you.

Online behavioral advertising (also known as “OBA” or “interest‐based advertising”) refers to the practice of collecting information from a computer or device regarding a visitor’s web‐browsing activities across non‐affiliated websites over time in order to deliver advertisements that may be of interest to that visitor based on their browsing history.

Through OBA, we hope to deliver advertisements that are most likely to be of interest to you using information about your other web‐browsing activities (e.g., the web pages you visit, search terms you enter, and the way you move through our online services on your computer or device) or your personal profile (e.g., demographic or location information). Certain companies we work with may set cookies and use related tracking technologies, such as the clear GIFs discussed above, throughout our online services or in our communications to support these OBA efforts.

Another way to limit OBA is through your browser settings. Many modern browsers permit you to limit third‐party tracking and behavioral advertising cookies. Bear in mind that because cookies are stored by your browser, if you use different browsers on your computer, or multiple computers and devices that have browsers and you do not wish to have cookies collect information for OBA purposes, you will need to opt out of OBA from each browser on each of the computers and devices that you use. Please note that even if you opt out of OBA, you may still receive advertisements from us; they just won’t be customized based on your web‐browsing activities on third‐party websites.

IP Address
Your IP address is a number that is automatically assigned to the device that you are using by your Internet service provider (ISP). An IP address is identified and logged automatically in our server log files whenever a user visits the site, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice on the Internet and is done automatically by many web sites. We use IP addresses for several purposes, such as calculating site usage levels, helping diagnose server problems, personalizing/tailoring your experience while engaging with us online and offline, for compliance and security purposes, for advertising, and for administering the site.

AdWords Remarketing
Excite Credit Union’s website uses the Google AdWords remarketing service to advertise on third‐party websites (including Google) to previous visitors to our site. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third‐party vendors, including Google, use cookies to serve ads based on someone’s past visits to Excite Credit Union’s website. Google AdWords is not used during access to ECU Online or during mobile application activity. Please be assured any data collected will be used in accordance with our own privacy policy and Google’s Privacy Policy.

You can set preferences for how Google advertises to you using the Google Preferences Page, and if you want to, you can opt out of interest‐based advertising entirely by cookie settings or permanently using a browser plugin. You can also use the Google Analytics Opt‐Out Browser Add‐On to provide you the ability to prevent your data from being used by Google Analytics by going to Alternatively, you can opt out of a third‐party vendor’s use of cookies by visiting the Network Advertising initiative opt‐out page.

     c.    Third‐party service providers in connection with our services or our business purposes
We collect information from third‐party service providers that interact with us in connection with the services we perform or for our operational purposes. For example, a credit report we obtain from a credit bureau to evaluate a loan application. Another example is a third‐party service provider that provides us information to help us detect security incidents and fraudulent activity.

     d.    Information we collect from third‐parties for a commercial purpose
We collect information from third‐parties for our commercial purposes. We partner with a limited number of third‐party analytics and advertising firms. These third parties may use cookies or code processed by your browser to collect public information about your visits to our and other websites in order to provide customized experiences, advertisements or services. These parties may also collect information directly from you by contacting you telephonically, via email or through other communication channels. We do not disclose any information about you to such third‐parties except as permitted by applicable laws and regulations, and we require such third‐parties to follow applicable laws and regulations when they collect information from you to transfer such information to us.

We may use or disclose personal information we collect for one or more of the following operational or other notified purpose (“business purpose”):
  • To fulfill or meet the reason for which the information is provided. For example, you apply for a loan, and we use the information in your loan application to give you the loan.
  • To provide you with information, products or services that you request from us.
  • To evaluate your candidacy for employment or for an independent contractor engagement, and to administer employment‐related benefits for you, your spouse or domestic partner, and your dependents.
  • To provide you with email alerts, event registrations or other notices concerning our products or services, or events or news, that may be of interest to you.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
  • To improve our website and present its contents to you.
  • For testing, research, analysis to improve our products and services and for developing new ones.
  • To protect the rights, property or safety of us, our employees, our members or others.
  • To detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, in which personal information held by us is among the assets transferred.

We also use your personal information to advance our commercial or economic interests (“commercial purpose”), such as advertising our membership, products and services, or enabling or effecting, directly or indirectly, a commercial transaction.

We do not use or disclose your sensitive personal information for any purpose other than, as reasonably necessary and proportionate, for the following purposes:
  • To perform the services or provide the goods reasonably expected by an average consumer who requests those goods and services.
  • To prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted personal information.
  • To resist malicious, deceptive, fraudulent, or illegal actions directed at the business and to prosecute those responsible for those actions.
  • To ensure the physical safety of natural persons.
  • For short‐term, transient use, including, but not limited to, non‐personalized advertising shown as part of your current interaction with the business, provided that the personal information is not disclosed to another third party and is not used to build a profile about you or otherwise alter your experience outside of your current interaction with us.
  • For our service providers or contractors to perform services on our behalf, such as maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on our behalf; provided, however, that the use of your sensitive personal information is reasonably necessary and proportionate for this purpose.
  • To verify or maintain the quality or safety of a service or device that is owned, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured for, or controlled by us; provided, however, that the use of your sensitive personal information is reasonably necessary and proportionate for this purpose.
  • To collect or process sensitive personal information where such collection or processing is not for the purpose of inferring characteristics about you.

We disclose your personal information for a business or commercial purpose to the following categories of third‐parties:

  1. Our third‐party service providers;
  2. Our affiliated websites and businesses in an effort to bring you improved service across our family of products and services, when permissible under relevant laws and regulations;
  3. Other companies to bring you co‐branded services, products or programs;
  4. Third parties that help us advertise, products, services or membership with us to you;
  5. Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you;
  6. Third parties or affiliates in connection with a corporate transaction, such as a sale, consolidation or merger of our financial institution or affiliated business; and
  7. Other third parties to comply with legal requirements such as the demands of applicable subpoenas and court orders; to verify or enforce our terms of use, our other rights, or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect the rights, property or security of our customers or third parties.

In the preceding 12‐months, we have disclosed the following categories of personal information for a business purpose and, for each category, the following categories of third‐parties with whom such personal information was shared:

Category of Personal Information
(Represented in alphabetical form from the categories listed in
Section I)

Category of Third‐Parties
(Represented in numerical form from the categories of third‐ parties identified in this Section IV)

A 1, 2, 3
B 1, 2, 4, 5, 6
C 1, 2
H 5, 6

We do not sell your personal information for monetary consideration. However, there may be instances where we disclose or share your information with a third party for other valuable consideration. When we refer to “sell,” “selling,” “sale” or “sold” in this Privacy Policy, we are referring to disclosure or sharing of personal information for valuable consideration other than money.

In the preceding 12‐months, we have not sold any personal information and, going forward, we will not sell your information. If this changes, we will notify you in accordance with applicable law.

If you are a California resident, this section describes your rights and choices regarding how we collect, share, use, and protect your personal information, how to exercise those rights, and limits and exceptions to your rights and choices under the CCPA.

a.    Exceptions
In the following instances, the rights and choices in this Section VI do not apply to you:

  • If you are not a California resident.
  • If we collected personal information covered by certain financial sector‐specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm‐Leach‐Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994. How we collect, share, use and protect your personal information covered under the GLBA or FIPA is covered under our federal GLBA privacy policy and our California notice, Important Privacy Choices for Consumers (see section b below).
  • Aggregated consumer information
  • De‐identified personal information
  • Publicly available information

b.    California Notice, Important Privacy Choices for Consumers
You have the right to control whether we share some of your personal information. Please read the following information carefully before you make your choices below.

Your Rights

You have the following rights to restrict the sharing of personal and financial information with our affiliates (companies we own or control) and outside companies that we do business with. Nothing in this form prohibits the sharing of information necessary for us to follow the law, as permitted by law, or to give you the best service on your accounts with us. This includes sending you information about some other products or services

Your Choices
Restrict Information Sharing with Companies We Own or Control (Affiliates): Unless you say “No,” we may share personal and financial information about you with our affiliated companies.

(_) No, please do not share personal and financial information with your affiliated companies.

Restrict Information Sharing With Other Companies We Do Business With To Provide Financial Products And Services: Unless you say “No,” we may share personal and financial information about you with outside companies we contract with to provide financial products and services to you.

(_) No, please do not share personal and financial information with outside companies you contract with to provide financial products and services.

Time Sensitive Reply
You may make your privacy choices at any time. Your choices will remain unless you state otherwise. However, if we do not hear from you we may share some of your information with affiliated companies and other companies with whom we have contracts to provide products and services.
To exercise your choices do one of the following:

  1. Fill, sign, and send back your election above in a written request. If requested, we will provide a postage paid envelope.
  2. Call us at 800.232.8669
  3. Email us at

c.    Access to Specific Information and Data Portability Rights
If the above exceptions do not apply, and you have not made this request more than twice in a 12‐ month period, you have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months from the date we receive your request. Once we receive and confirm your request and verify that the request is coming from you or someone authorized to make the request on your behalf, we will disclose to you or your representative:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting, sharing or selling that personal information.
  • The categories of third parties to whom we disclosed, shared or sold your personal information.
  • The specific pieces of personal information we collected about you in a form that you can take with you (also called a “data portability request”).

d.    Deletion Request Rights
You have the right to request that we delete any of your personal information that we collect from you and retained, subject to certain exceptions. Once we receive and verify your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Help to ensure security and integrity to the extent the use of your personal information is reasonably necessary and proportionate for those purposes.
  3. Debug to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise that consumer’s right of free speech, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the businesses’ deletion of the information is likely to render impossible or seriously impair the achievement of such research, if you previously provided informed consent.
  7. To enable solely internal uses that are reasonably aligned with your expectation based on your relationship with the us and compatible with the context in which the you provided the information.
  8. Comply with a legal obligation.

e.    Right of Correction
You have the right to request changes to any of your personally identifiable information that we have collected through our website and online services.
f.    Exercising Access, Data Portability, Deletion and Correction Rights
To exercise the access, data portability, deletion and correction rights described above, please submit a verifiable consumer request to us by either:
•    Calling us at 1‐888‐914‐9661
•    Visiting
•    Visiting one of our branch locations

g.    General Statement Regarding Identity Verification
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. However, we may consider requests made through a password protected account with us sufficiently verified when the request relates to personal information associated with that specific account. If we receive a request through and authorized agent of the consumer, we will require:

  1. Submission of a written document signed by you with your permission for the authorized agent to submit a verifiable request on your behalf and require the authorized agent to verify its own identity to us; or
  2. The consumer to directly verify with us that they have authorized the agent to submit the request.
  3. We will not require either of the above if the authorized agent provides a copy of a power of attorney pursuant to California Probate Code sections 4121 to 4130 and we are able to verify authorized agent’s identity.

We will only use personal information provided in the request to verify the requestor’s identity or authority to make it. We will ask you to complete the CCPA Request Form which will ask you for information that will help us verify your identity. The verification process includes matching the information you provide us with the information we have in our records. The stringency of the verification process depends on the sensitivity of the request, whether or not the consumer is a current customer with a password‐protected account, the need to prevent unauthorized access and disclosure of personal information and other factors. Within 10‐days of your submission of your CCPA request, we will notify you of any additional information we might need to verify your identity.

h.    Response Timing and Format
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will confirm receipt of request by email. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable consumer request.

i.    Right of Non‐Discrimination
We will not discriminate against you for exercising any of your rights in this Privacy Policy and under applicable laws. Unless permitted by law, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price for goods or services or a different level or quality of goods or services.
  • Retaliate against you as our employee, applicant for employment, or independent contractor.

Currently, the standards regarding DNT signals and appropriate responses are not defined. As a result, we do not respond to DNT signals.

We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes to this Privacy Policy, we will notify you by email or through a notice on our website homepage.

Our website is not intended for children under the age of 13. We do not knowingly collect, maintain, or use personally identifiable information from our website about children under the age of 13 without parental consent. For more information about the Children’s Online Privacy Protection Act (COPPA), visit the Federal Trade Commission website:

We may provide links to websites that are owned or operated by other companies ("third‐party websites"). When you use a link online to visit a third‐party website, you will be subject to that website’s privacy and security practices, which may differ from ours. You should familiarize yourself with the privacy policy, terms of use and security practices of the linked third‐party website before providing any information on that website. We are not responsible for the third‐party website’s use, collection, sale or sharing of your personal information.

We use reasonable physical, electronic, and procedural safeguards that comply with federal standards to protect and limit access to personal information. This includes device safeguards and secured files and buildings.

Please note that information you send to us electronically may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information (such as your Social Security number) to us.

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights, or to request changes to any of your personally identifiable information that we have collected, please do not hesitate to contact us at:
Phone:    1‐888‐914‐9661
Excite Credit Union
Attn: Compliance Department
PO Box 18460
San Jose, CA 95158‐8460

Last Updated and Effective: 01/01/2023

Check out our Federal Privacy Policy

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